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Marketing Your Web Based Business Site promotion Web site owners sooner or later will be spammed with many offers to promote their site to search engines. Some of these services will promise number 1 placement on major search engines. Others will state that they checked your site and found that it could be much, much higher on search listings. Some try a very personal approach with a very friendly name of an account representative that would personally handle your promotion. I get one about every six weeks from a business that is supposedly an industry expert in promoting websites. Fact is, this expert business doesn't even have a real website! It just has a link to a page that attempts to sign you up for an exorbitant monthly fee to market your site! Although some of the site promotion businesses will actually submit your site to hundreds of thousands search engines, for a fee, your site may not be any better placed afterwards! The fees can be anything a few dollars a month to thousands per year. You will, of course, receive a lot more spam mail after the submissions because your e-mail address is part of the information that is submitted and the vast majority of the "hundreds of thousands of search engines" are nothing more than excuses to collect e-mail addresses to use for spam or sell in lists! So, what's important? Submission to search engines, at least in the case of major engines, is an invitation to inspect your site to see if it is "worthy" of listing. So, one of the first and most important issues is whether or not your site is "search engine friendly." The second is, do you use or abuse meta tags. The next is, when and how often do you submit. Over submitting can cause your site to be banned from major search engines! Although there are many factors that determine high placement, these are the most important. What is needed and what does it cost? You need:
For $150.00 you can have the expert analysis, specific instructions on how to improve your sites readiness for search engines and submission to all major search engines for a 1 year period (6 to 12 submissions depending on the regulations of the various engines.) The hundreds of thousands of search engines can be included at no extra charge. If you choose this we recommend you get an e-mail address to use for the resultant spam. Although site promotion to search engines is an important part of successfully marketing your web site you still need to employ other avenues of marketing strategy to archive all of your business goals. We provided clients with advice and tips on how to pursue this. The promotion service we provide has proven successful in placing our clients in top level positions on major search engines. If you are interested in our service, please click here and fill out the questionnaire for more information. |
